Marketing Research Tools Essay -- Market Research

Marketing Research Tools Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool. A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses specifically on data collection methods for conducting both primary and secondary research and provides an examination of the differences in primary and secondary research when using qualitative and quantitative approaches. Primary and Secondary Market Research Primary Market Research A company’s marketing research objective could be to establish the market level of a product or service; establish strategies of industry competitors; establish the level of consumer awareness, and establish what the four Ps should be (product, price, place, and promotion). Market research is categorized into two types; primary and secondary market research. Primary market research, also referred to as field research, is tailored to the specific needs of a company. Primary market research allows companies to investigate specific areas of interest, which is conducted directly by the company or contracted out to a third party research firm. Primary data-collection methods aim at getting the right information about the trends in the market firsthand; under this approach a company gets inf... ... the company already knows what it wants to study or not. Works Cited Brockfield Solutions. (2012). Secondary & Primary Research. Retrieved from http://www.brockfieldsolutions.co.uk/secondary-and-primary-research.aspx DeVault, G. (n.d.). Choosing Between Qualitative and Quantitative Methods. What Are You Trying to Prove? Retrieved from http://marketresearch.about.com/od/market.research.techniques/a/Choosing-Between-Qualitative-And-Quantitative-Methods.htm Entrepreneur Media, Inc. (2012). Marketing Research. Retrieved from http://www.entrepreneur.com/encyclopedia/term/82400 (and 82616).html Kumar, D. A., & Day, G. S. (2007). Marketing Research (9th ed.). Hoboken, NJ: John Wiley & Sons. SFGate. (2012). The Difference Between Secondary and Primary Market Research. Retrieved from http://allbusiness.sfgate.com/marketing/market-research/1310-2.html Marketing Research Tools Essay -- Market Research Marketing Research Tools Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool. A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses specifically on data collection methods for conducting both primary and secondary research and provides an examination of the differences in primary and secondary research when using qualitative and quantitative approaches. Primary and Secondary Market Research Primary Market Research A company’s marketing research objective could be to establish the market level of a product or service; establish strategies of industry competitors; establish the level of consumer awareness, and establish what the four Ps should be (product, price, place, and promotion). Market research is categorized into two types; primary and secondary market research. Primary market research, also referred to as field research, is tailored to the specific needs of a company. Primary market research allows companies to investigate specific areas of interest, which is conducted directly by the company or contracted out to a third party research firm. Primary data-collection methods aim at getting the right information about the trends in the market firsthand; under this approach a company gets inf... ... the company already knows what it wants to study or not. Works Cited Brockfield Solutions. (2012). Secondary & Primary Research. Retrieved from http://www.brockfieldsolutions.co.uk/secondary-and-primary-research.aspx DeVault, G. (n.d.). Choosing Between Qualitative and Quantitative Methods. What Are You Trying to Prove? Retrieved from http://marketresearch.about.com/od/market.research.techniques/a/Choosing-Between-Qualitative-And-Quantitative-Methods.htm Entrepreneur Media, Inc. (2012). Marketing Research. Retrieved from http://www.entrepreneur.com/encyclopedia/term/82400 (and 82616).html Kumar, D. A., & Day, G. S. (2007). Marketing Research (9th ed.). Hoboken, NJ: John Wiley & Sons. SFGate. (2012). The Difference Between Secondary and Primary Market Research. Retrieved from http://allbusiness.sfgate.com/marketing/market-research/1310-2.html

English Languages and Power Essay

English language has many types that are influenced by the culture of the people. This is why other people cannot understand people with a different type of English. English language, according to Dr. Tupas is not a neutral language. It is ideological through and through because it carries meanings which are not originally not ours. Learning proper English can help you understand the ideas of a person with a different type of English language. In his essay, â€Å"Wronging English†, he explains that when you know your English inside and out, you know what’s wrong and what’s right, then you can intentionally make the English wrong. In Sutherland’s essay † For A While†, he states that English usage in the Philippines is idiosyncratic, or even unique. For example, in the Philippines, the idiom â€Å"for a while† means â€Å"sandali lang†, but in UK, they would prefer to use â€Å"just a second† or â€Å"just a moment†. For the foreign perspective, Philippine English may sound odd to the visitors. On the other hand, Montemayor’s essay â€Å"The King’s English and I†, she states that British English has verbose politesse. In example, the Filipinos will just say â€Å"thanks† or â€Å"thank you†, but the British will invariably say, â€Å"thank you very much indeed†. Moreover, Dr. Tupas’ essay â€Å"wronging English† neutralizes the perspective of Sutherland and Montermayor. She exclaimed that changing the way we speak and write does not automatically translate to changing the way we live in our lives. And by saving the English language may just be a good way to save us from thinking that English is inherently good, it brings good lives to everyone, and everyone benefits from it.

Erik Erikson’s Eight Stages of Development Essay - 1163 Words

In Erik Erikson’s theory he explains that in every stage, a positive or a negative attitude is developed within an individual. During our developing stages we are either successful or we fail. Each stage will come to us whether or not we’re ready for them or not. You can think of the stages as learning stages where crisis occur .Only if we have learned from the previous crisis we are successful. You cannot avoid 1 stage and move to a next stage because of the developing process. The outcome of our lives depends on the way we chose to progress throughout each stage in life. Erikson had his own way in describing each stage in life that we all must go through. Erik Erikson’s eight Stages of man; politically known as the eight stages of†¦show more content†¦Because the theories focus on development, there is no way to avoid these stages, they are a part of our natural development. Every crisis tests our ego. If you want to be prepared for the next crisis a solution must be found for the previous crisis .This is known as the favorable ratio, which is developing more adaptive than maladaptive behaviors. Each crisis is named after the adaptive vs. maladaptive way of dealing with the problem. From the beginning of time up until 18 months a sense of security has to be gained. As an infant trust has to be gained. Infants have to be able to trust their guardians when unseen without going through intense uneasiness or animosity. Many parents don’t realize just how much nurturing and caring for your child is important. Trust in the world has to be gained by the child; they need to know that everything will be taken care of. Mistrust is born if the child is led to believe that his/her guardian can’t meet their basic needs. Tender, love, and care is very critical. Favorable ratio has to be developed as previously stated, simply meaning that the majority of the behavior developed is adaptive and only a few should be maladaptive behaviors. You would want them to gain some kind of mistrust. For example, you wouldn’t want them to just talk to anyone and let that person talk them in to taking them away. During stage 2, around the ages of 1-3 years of age, we deve lop the ability to rely on our self. This stage is oftenShow MoreRelatedErik Erikson’s Eight Stages of Development1963 Words   |  8 PagesOpening Erik Erikson stated that there are eight psychosocial stages of development. Within each of these stages, he states that there is a crisis that must be resolved. Trust vs. mistrust is the first, which occurs from the time you were born to about one year of age. From there you move on to autonomy vs. shame and doubt, which occurs from ages one to three. Then there is initiative vs. guilt, which occurs from age’s three to six. 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